Alchemy Billboard Design for Brand Launch
Alchemy Canna Co. approached me with a unique challenge: they wanted to promote their brand before their official launch using a billboard located above their new store. However, strict regulations prevented the use of any cannabis-related imagery or messaging in the design.
To address this challenge, I developed a creative solution that incorporated vague elements representing the brand. By utilizing subtle hints and abstract visuals that evoked the essence of the brand without overtly promoting cannabis, I was able to create a design that effectively communicated Alchemy Canna Co.'s message while staying within regulatory guidelines. Additionally, the location of the billboard directly above the store helped to eliminate any confusion about what was being promoted. Overall, this project was a success, showcasing the power of creativity and resourcefulness in the face of complex design challenges.