Digital Assets
During my time at HOLR Media Group, I was responsible for producing digital assets to promote editorial stories in our bi-annual magazine, as well as designing social media content for various clients. Upon receiving a brief for each project, I would conceptualize the assets and write copy to create a banner or social media post that would effectively meet the marketing objective.
To draw readers' attention to the 2020 Horoscope editorial in HOLR Magazine, I created animated digital assets that were widely promoted on the website and social media accounts. These assets quickly engaged viewers by piquing their curiosity about what their horoscope would reveal.
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