Lucea Jewellery
A Lucea Jewellery has undergone a complete transformation to spotlight its delicate pieces designed for memorable moments. The brand's jewelry is effortlessly timeless and suited for every occasion, from the small to the big, to life-changing moments. To better convey this message, Lucea underwent a complete rebrand, complete with a new name, brand identity, and art direction. The rebranding strategy encompasses life-changing moments by featuring an ageless, modern, minimal logo combined with a glamorous visual identity to captivate consumers' attention.Photography by Joshua Davies
BRAND STRATEGY | PRINT | PACKAGING
