A collaboration between a mask company and designer Raif Adelberg resulted in a unique mask design aimed at promoting the importance of wearing masks during the Covid-19 outbreak. However, due to the lockdown restrictions, the campaign had to be executed without any photoshoots or models wearing masks.
To overcome this challenge, a series of posters were created to convey the message of #showlovemaskup. The posters featured the words "Hope", "Strength", and "Future" alongside typography and imagery found online. The compositions utilized mixed media to evoke emotions and inspire individuals to wear masks, ultimately promoting the message of protecting oneself and others during the pandemic.