Suite 44 Nightclub
Suite 44, an immersive nightlife experience in Toronto catering to tastemakers and influencers aged 25-35, draws inspiration from the glitz and glamour of Las Vegas. The brand's upscale identity is established through a minimalist and modern design, accentuated with gold foil to signify exclusive elegance.
The brand's identity is built around the concept of bringing a slice of Vegas to Toronto, allowing customers to experience the city's vibrant nightlife without leaving town. By incorporating the consistent use of gold foil throughout the brand identity, Suite 44 conveys a luxurious and indulgent atmosphere that appeals to its target audience.
The simplified design elements, featuring dark colors, creates an air of secrecy and exclusivity that can only be fully experienced by attending a night at Suite 44. Through this, the brand identity successfully captures the essence of Vegas, delivering an immersive nightlife experience unique to Toronto.​​​​​​​
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