Suite 44 Nightclub
An identity inspired by Vegas, Suite 44 combines minimal modernity alongside gold foil to signify an exclusive elegance.
Suite 44, an immersive nightlife experience in Toronto targeting 25-35 year olds tastemakers and influencers. The premise behind Suite 44 is to bring a Las Vegas experience, right here to Toronto, instead of having to leave the city. An upscale brand identity was achieved through the consistent use of gold foil to elevate the brand and appeal to the nostalgia of a Vegas lifestyle. The simplified design with dark colours alludes to a secrecy and an exclusiveness that can only be experienced if you attend a night at Suite 44.